Photography by Jonathan Forde
We are pleased to announce that we will be partnering with dAssociate 360 Artists to promote the musical catalogue of iNDRANi through news media, merchandise, distribution networks and mobile channels to create a branded experience for fans….
Drenalin Productions, 360 Artists and iNDRANi have already began working together to put things in place to realize this vision. "The first step is for us to capture iNDRANi's current social media frame work, understand her current fan base and then design a way forward for iNDRANi's very special brand of music." said Drenalin director Corey Graham 2.0. "She is already a legend for her extensive work as a background vocalist and my hope is that we can use our skills in social media to assist her in the transformation to becoming a "foreground" artiste. We like to dream big so we are all hoping that we can inspire a new era in the Caribbean Music Industry by encouraging more of the independent Caribbean artistes to take a serious approach to leveraging the power of the internet to build successful careers. If this vision is realized it can contribute in a tangible way to the economies of our Caribbean States."
Simone Harris, director of 360 Artists shared these sentiments "This partnership seems to have been destined to happen …. it's been in the pipeline for a while now…Corey Graham 2.0 (Drenalin Productions) and I both share very similiar perspectives on new music and technology and together we will work to develop strategies that will allow Caribbean artists to exploit the numerous opportunities presented by new media technology."
The lady of the moment iNDRANi said, "One of the most recent developments / highlights in my career, is the official alliance with the innovative marketing and media team, Drenalin Productions and 360 Artists. The diverse team shares the same vision, specializing in online marketing and media. They are extremely proactive; with a heavy focus on effective communication systems, and following-through on assignments and tasks designated. The team has taken the time to understand me as an artiste, individual, and brand, and is in the process of creating a cohesive plan to move forward."
The first project will be to enhance iNDRANi's current initiative to help the people of Haiti. She is donating all the proceeds from the online download of her track "We're One" to the cause. More to come on that.
Photography by David Hutchinson